Sunday Jun 19, 2022
Episode #117- Clean Meat - Can growing meat without animals revolutionize the world?
Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with our growing population and global demand for animal products increasing, raising such huge numbers of animals for food poses serious challenges.
But…what if we could have our meat and eat it too? Enter clean meat.
Just as we need clean energy to compete with fossil fuels, clean meat is poised to become a competitor of factory farms. Clean meat isn’t an alternative to meat; it’s real, actual meat grown (or brewed!) from animal cells, as well as other clean animal products that ditch animal cells altogether and are simply built from the molecule up.
In this groundbreaking book, author Paul Shapiro tells the wild tale of the innovators and investors racing to commercialize the world’s first real animal products that are grown without animals.
Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World. He’s also the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and a long-time leader in food sustainability.
Paul is an authority figure on food and agricultural sustainability. He is a regular podcast guest and has been invited on hundreds of news outlets, including StarTalk Radio with Neil deGrasse Tyson, The Rich Roll Podcast, and CNN. He’s also published hundreds of articles ranging from daily newspapers such as The Washington Post to pop-sci publications like Scientific American as well as magazines like FORTUNE and academic journals.
Shapiro lives in Sacramento, California with his wife Toni Okamoto Shapiro, author and founder of Plant-Based on a Budget, and their very friendly pit bull, Eddie.
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